This was a continuous looping clock projected onto the event building as a large DOOH. It was a simple concept where the watch was ticking backwards as it counted down to the opening of the prestigious Doha Jewelry and Watch Exhibition.
It had supporting 6 second social media teaser videos adapted to 1×1, 4×5, 9×16.
The watch was designed from scratch in 3D animation and the videos produced by Black Noize Films